Topic: Powering The Mind: How Brands Can Tap The Next Level Of Human Potential

Date: 3 Sep 19 (Thu)
Time: 4:00pm to 5:00pm (60 minutes)
Venue: HKCEC Hall 5E
Speaker: Ms. Anika Nafis, Trend and Innovation Consultant, Southeast Asia, Mintel, Singapore
Language: English

When it comes to wellbeing, people are increasingly seeking out solutions that support mental performance as well as harness their mental energies across different categories. Brands optimising physical performance is mainstreaming in both Food and Beauty. We are now entering a new era of the cerebral age. Mintel will explore the changing consumer attitudes towards a total well being mindset, and deep dive into the next wave of innovation opportunities that will satisfy this consumer need for mental performance support.

Content outlines

  • Discover the current mental wellness landscape in Asia Pacific
  • Explore three key areas Mintel has identified in the mental performance space
  • Inspiration from what brands in FMCG food, HORECA and beauty have been innovating in this space
  • Implications for the competitive landscape in natural and organics across categories

About the speaker

Ms. Anika Nafis
Job title: Trend and Innovation Consultant, Southeast Asia
Company: Mintel, Singapore

Anika Nafis joined Mintel in 2018 as a trend and innovation consultant in the South East Asia region. She is responsible for creating local Insights delving into product category across ASEAN markets. Anika has over 6 years experience in consumer research. Over her career she has delivered customised solutions addressing brand strategy and activation, communication development and new product innovations. Anika holds a Master’s of Business degree in Marketing Management from The University of Otago in New Zealand.