Topic: An Introduction to Cross-Border E-commerce to China – A Guide for International Cosmetics Companies

Date: 4 Sep 19 (Wed)
Time: 11:30am to 12:30pm (60 minutes)
Venue: HKCEC Hall 5E
Speaker: Mr. Don Zhao – Co-Founder of Azoya International
Language: English

According to Global Cosmetic Industry, the National Medical Products Administ¬ration (NMPA), which oversees drugs and medical devices sold in China, has reportedly released a draft for comments to consider non-special use cosmetics, including shampoo, perfume, cleansers, etc., as exempt from animal-based toxicology tests if relevant safety requirements can be met. Indeed it does not apply to all non-special use cosmetic products such as sunscreens, hair growth, hair dyes, deodorants, skin-whitening creams, and products claimed to be used by children or infants.

In recent years, cross-border e-commerce (CBEC) where brands can ship products directly to China by using this special type of customs clearance regulation which is completely different from the general trade route has become a popular way for international vendors to sell their products direct to the Chinese consumers. How well do you understand the CBEC and how ready are you for it?

Content outlines

• What is cross-border e-commerce (CBEC)?
• General trade route vs cross-border e-commerce
• The prerequisites – are you ready to sell online in China?
• Overview on different e-commerce platforms (TMall Global, JD, VIP, Kaola, Redbook and WeChat)
• Different market entry strategies

About the Speaker

Mr. Don Zhao
Title: Co-founder
Company: Azoya International, China

Mr. Don Zhao is Co-founder of Azoya International. Founded in the twin cities of China – Shenzhen (the ‘Silicon Valley’ of China) and Hong Kong (the world’s financial center) in 2013, Azoya is a leading cross-border e-commerce solutions provider and retail operator assisting more than 35 international brick-and-motor and online retailers to expand to the China market via cross-border e-commerce. Current retail partners include Swanson Health, Feelunique, Woolworths Supermarket, Amcal, and Matsuya Ginza.

With the support of multiple venture capitals and private equities investments including Legend Capital (part of Lenovo Holdings) and CLSA (part of CITIC Securities), Don undertakes the mission of bridging the gap between potential retailers and the increasing market demand in China through solid work and relentless innovation.

Before Azoya, Don worked for Huawei Technologies for 7 years leading the company’s mobile broadband services team (generated over US$1.2 billion annual revenue) as Marketing Director.